![]() They also know where to make future campaign investments. Indeed, these models help marketers more effectively report and optimize campaigns. They also gain a complete view of the customer journey and see how all of the touchpoints impact buying decisions. By recognizing which touchpoints lead to conversions, marketers can optimize and prove the ROI of their efforts. Marketing teams that utilize multi-touch attribution models gain a much clearer picture of the success of their campaigns. By their very nature, custom models empower you to give varying degrees of credit to the touchpoints that supported the conversion your company will have to go through a trial and error process to determine how to create these custom models.īenefits of Multi-Touch Attribution Model Custom – Custom models are advanced but allow companies to set their own weights. ![]()
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